Astyro Original IP

MOONWILD. Gentle monsters for complicated feelings.

Ten strange-looking characters from the Moonlight Forest, designed around social anxiety, late nights, appetite, loneliness, luck and the emotions young people rarely say out loud.

MOONWILD original collectible plush family featuring NIBBI, BERRY GRUMP, NOX, MUNCHI, PEEKY, LUCKLOP, FLOOF, SNARKY, DRIPPO and ORBI

Astyro Development Studies

Characters, built for the real world.

Transparent studies separate concept, prototype, revision, final-product and packaging decisions.

View all development work

This Astyro Development Study illustrates our development approach and is not presented as a client production record.

Series development

One world. Ten emotions. Multiple product formats.

MOONWILD is structured for blind boxes, plush keychains, 15 cm plush figures, 30 cm collectible dolls and seasonal limited editions.

Explore the Development Process

Start a project

Ready to develop your own character?

Prepare a structured brief with artwork or references, the target format and the project stage you are currently in.

Prepare Your Brief Quantity feasibility, sampling scope and production timing are reviewed project by project.